Select the account you want to link under “choose Google Ads accounts”įrom there, relevant GA4 data will be available to you in Google Ads moving forward.Look for “Google Ads Links” under the product links tab, and click.Clicking through to “admin” in Google Analytics.So how can interested digital marketers get ready to apply the advantages of GA4’s audience builder to their ongoing Google Ads efforts? To get started, ensure that you have editor-level access to Google Analytics 4, as well as administrative access to your Google Ads account. Successfully Linking Your Google Accounts Varying levels of access can be granted to (or revoked from) individual team members as needed or desired. To facilitate the addition, Google will be introducing a special management model that will allow users to efficiently and safely manage access and permissions for connected Google accounts. This move will make it a lot easier for Google Ads users to seamlessly apply their GA4 data to their ongoing campaigns, achieve better results, and enjoy higher rates of success. In early March 2023, Google announced that Google Ads users should watch for the integration of GA4’s audience builder tool within the following months.

It will determine whether individual users should be included in more than one group, as well, for example, mobile users who live in the United States and have completed purchases. The GA4 audience builder also keeps track of your users over time to ensure they continue to meet all the criteria necessary to appear in certain categories. Referring social media platforms, campaigns, and ads.Whether users have purchased from you before.Whether users visit you via mobile or desktop.Locational details, such as country and region.It allows for segmentation according to factors like: Google Analytics 4’s Audiences feature makes it easy to segment your audience, the better to personalize your efforts and ensure marketing content is as relevant as possible to individual consumers.

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